Lebanese Elie Saab fashion at Vogue Arabia metaverse district

Lebanese Elie Saab fashion at Vogue Arabia metaverse district in Decentraland’s Metaverse Fashion Week (MVFW22) taking place between March 24th -27th 2022. Elie Saab fashion designer, participated in luxury fashion district with a digital boutique, hosted by Vogue Arabia and UNXD. The Metaverse Fashion Week saw more than 70 brands artists and designers showcasing Phygital goods giving a glimpse of the future of fashion. UNXD is a curated NFT Marketplace for luxury brands.

“Decentraland is a virtual social world for everyone, anywhere. Metaverse Fashion Week serves as the perfect, monumental event to introduce to the world the philosophy behind everything we build. A space built by and run for by its community. Through MVFW22, we endeavor to broaden the horizon of what ‘metaverse’ means. We just leveled up the playing field for the world of fashion and decreased the limitations. Even in the metaverse, you’ll be needing a ‘fit’,” says Decentraland Foundation’s Creative Director, Sam Hamilton.

During MVFW22, Decentraland will debut the luxury Fashion District owned by Metaverse group presented by UNXD and Vogue Arabia. The district will host fashion houses, brands, designers, and fashion devotees. Some of the industry’s most iconic brands to make their Web3 debut include: Dolce & Gabbana, Etro, Elie Saab, Imitation of Christ, DUNDAS, Nicholas Kirkwood in collaboration with White Rabbit, FaithTribe, Chufy, Jacob & Co, Monnier Frères, Franck Muller, Gary McQueen, Mert Otsamo, Guo Pei, and AUROBOROS, who will be closing the MVFW22 together with the headline act and muse Grimes.

As per Vogue Arabia article, presented by both UNXD and Vogue Arabia, the luxury fashion District was created in celebration of Vogue Arabia’s 5th anniversary. It comes to life at the touch of a finger, taking visitors on a red carpet journey through some of Vogue Arabia’s milestone cover and shoot moments, from Lebanon, Qatar, Saudi Arabia, and more. Each striking visual unfolds to reveal a backstory you may not know, from the thought-process behind the powerful anniversary cover starring Huda Kattan, Nadine Njeim and Amina Muaddi, to special quotes from the likes of Halima Aden, Gigi Hadid, and royals including Her Highness Sheikha Fatima bint Mubarak.

UNLOCK Avatar visits the Metaverse Fashion Week

The Vogue Arabia pop-up will also give fans and followers the full red carpet experience, allowing them to pose for the cameras in true celebrity style. Along with a number of fashion houses, this area also includes Boson Protocol, which mimics a boulevard of metaverse stores, allowing brands to sell luxury and physical goods in the form of non-fungible tokens (NFTs.)

ELIE SAAB JR, CEO, states, “We are taking decades of craftsmanship and vision into the future by exploring the relationship between the physical and the metaphysical. Embracing digital innovation allows us to expand the horizons of the ELIE SAAB universe to new communities and push our boundaries within this world.”

Franck Muller, the high end luxury Swiss watchmaker, is leading the way in crypto and metaverse themed watches with its Encrypto collection. Labeled the world’s first functional Bitcoin watch, Encrypto allows customers to check their Bitcoin balance right on the watch face together with built-in Deep Cold Storage.

Rarible Street will host a fashion street with pop-up shops with the following brands: Placebo Digital Fashion House, The Fabricant, Artcade @ Fred Segal with exclusive drops by Atari Hotels and Subnation, Perry Ellis America, Artisant in collaboration with PUMA, Miss J Collection by Crypto Couture, Macr0matic (NFT artist), Fabeeo Breen, Girls Gang Label, The Immersive Kind, the exclusive collection of digital VAULT.swiss watches, and Fresh Couture. The Fabricant will host a runway show featuring pieces selected from thousands minted as NFTs in Season 1 of The Fabricant Studio, its newly launched digital fashion co-creation platform.

Boson Protocol technology is exhibiting their metaverse marketplace, Boson Portal, which is enabling brands to sell luxury and exclusive physical products as NFTs. For MVFW, Boson has built a boulevard of metaverse stores where leading brands and NFT projects will offer their products for sale. Partners participating: Tommy Hilfiger, Hogan, Cider, IKKS, Deadfellaz, 8SIAN, The Rebels by House of Kalinkin, Christine Massarany, ANREALAGE, WLDFNGZ by Fang Gang, Chubbies @ Santa Monica Place x Macerich, Wonder and NGRAVE.

Other brands have purchased real estate in Decentraland and are debuting their flagship stores at Metaverse Fashion Week. These brands inlclude Selfridges, which will unveiled its iconic flagship store as well as Forever 21, which has already broken ground in the Metaverse, will be launching an all-new collection within Decentraland featuring NFT wearables during Metaverse Fashion Week.

Decentraland’s vision for MVFW22 is to provide a space for a new era in fashion, showing the world the power of decentralization and the developing Web3 ecosystem. The platform’s guiding philosophy is meant to build an alternate reality that improves upon the failures of Web2 and democratizes access to all facets of our modern economy. By building in diversity, inclusion, and accessibility, Decentraland is creating the place for the next generation of commerce and adventure.

The blockchain revolution that is powering metaverse adoption is the perfect moment for fashion to evolve. For years the fashion industry has talked about innovating in the digital space. Decentraland’s Metaverse Fashion Week enables major fashion brands to explore this new space alongside the decentralized artists and designers who created this space. MVFW22 will be a moment in time when the fashion world will witness the future of fashion, and how this world will enable them to meet new audiences, advance fashion sustainability, and reevaluate diversity and accessibility in fashion,” says Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week.

Anyone in the world with an internet connection is able to attend MVFW in Decentraland – there are no tickets, all are welcome. To learn more about how to access Decentraland and the schedule of events, please visit MVFW.

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